Submit the short form below and attorney Avi Sinai will be in touch with you soon. What should I know. Once you've done that, come back to this form and our designers can create a design in the dimensions you'll need! You can pay as little or as much as you want with Blip. 0000003138 00000 n
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@8(r;q7Ly&Qq4j|9 Combination of location, traffic counts, and your negotiation skills. Push too hard, and they might walk away and you lose guaranteed income that is very hard to replace. Insider has read legal cases where landlords seek to keep a billboard at termination by arguing that they agreed to a license and not a lease. Income generated form a billboard is extraordinary as it doesnt prevent you from offering or creating your property. V)gB0iW8#8w8_QQj@&A)/g>'K t;\
$FZUn(4T%)0C&Zi8bxEB;PAom?W= Although, you may request that you get a "reasonable" rent. Unless you are convinced that there is a 0% chance of your property being used for different purposes at some point, every billboard lease should contain language allowing for removal in the event of future plans. WebStart well ahead of time. This Agreement can be created by either the landlord or the billboard owner but its terms must be agreed to and signed by both parties. That scenario is not as far-fetched as you think. Just think about that. Or a topless bar? In that case, what constitutes requiring removal? Never approach the billboard organization in an antagonistic way. At the end, you receive it in Word and PDF formats. 0000000734 00000 n
The preferred method is to receive a base minimum of ground rent versus a percentage of the net revenue. The profile is usually a large media company that owns many billboards, and then leases out the sign to advertisers on monthly contracts. We do not recommend photos of groups of people. There are a number of items that are important to address in the drafting and negotiation of a billboard lease to protect a land owner. Tips in Negotiating a Billboard Lease or Extension. Is it a good time for you to sell? 0000008686 00000 n
Over 2,000 locations and counting. Just dont be one those 1%. Current rent was less than $100 per month. A Billboard Lease Agreement is a document used by a landlord who owns real property and someone who would like to use a billboard on the landlord's property for the purpose of advertisement. Compliance with (zhWj\h 8`d9Xv00_0r`jHi0basJR~9*///7
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u5e%zJ2VR1Yjf>&^FIn qbQ~ Thats because there is some research to be done and some numbers to be crunched before you even reach out to the property owner. Learning how to negotiate billboard leasing and maximizing income and profit from billboard leasing. It is troublesome for anybody to speak against the idea of how reasonable it should be and this point thus could take the deal in your opponents favor. To protect yourself from this attack, make sure that the lease is fully executed and has all attachments. With that in mind, many times a campaign with a limited budget can make use of a few properly placed billboards in Santaquin and see instant results. Click here to learn how to create a campaign. This should be handled on a case by case basis. But creating awareness at the right time so that your viewers takes action and patronize your business is far more difficult. 2) What to know before your billboard lease renews. WebOur pricing works based on one blip at a time. Whether you are renegotiating an amendment, or a new lease, we can help you to maximize the rent achieved for your site. Moving forward, consider this point; the agreement ought to be about what that "reasonable" rent should be. In one case years ago, a highly profitable sign came up for renewal and the sign company offered the land owner a ridiculously low amount at renewal, hoping to take advantage of their lack of knowledge. For example, if you have a billboard lease come up for renewal right now in the worst economic depression since the 1930s then you would want to make it very short term. Follow These Steps, The Top 5 Best Crypto Credit Cards To Get This Year, Funds are available to U.S. Unlike most billboard ads, a digital billboard can be updated in real time. The Lease includes basic information about the property, as well as provides an opportunity for both parties to specify their rights and responsibilities under the Lease. If you have a high quality, professional image/logo, upload here. We pride ourselves on integrity and transparency throughout the whole sales process. Most billboard owners are shooting for a ratio of 15% to 20% going towards land rent. Caltrans Website offers the current regulations and process regarding those licenses and existing ones. This is the fee for our one-time messaging service. Hopefully, you now have a clearer picture of how the pieces fit together. Its essentially the net income from the sign times a scope of 15% to 20%. 1 Compliance with Law First, it should be clear in any billboard lease that the tenant is liable for familiarizing itself with Combine this with your own effective color schemes and flare and your product can soon become a household brand. Board leases are, all in all, decently long term investments. endstream
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Ask if any rent concession were given to the operator during the COVID-19 pandemic. WebHow Our Billboard Brokerage Process Works. When both parties acknowledge and agree to the contract terms, the following happens:Their signature is proof of their acceptance of the contract.The signature binds both parties to the terms.Getting the contract notarized proves each party signed the document (since no one can claim their signature was forged).The document has the notary's mark and seal. In 2001, the City of Los Angeles put a 25 year moratorium in place on all new billboards licenses. Both sides need to know exactly where on the property the billboard sits. Hn@;sHoC85D>}gm11qacypqpyj# In Los Angeles, Chicago, and New York, billboard rents are often exponentially higher than normal metropolitan statistical areas (MSAs). Some leases have extra rent to the landlord in the form of CAM payments or excess revenue based on traffic counts. 0000019688 00000 n
WebFor 30 years, Lang Media has acquired key tower or billboard leases on major thoroughfares across America. Most leases are revocable only on a matured event of default. Now landowners can maximize the revenue on their lease and make sure theyre getting a fair deal. Verify if there are any rent increases in the lease, and who is responsible for paying utilities or maintaining the sign. From a strategic perspective, there are two considerations. If you are convinced that you will be selling or redeveloping the site in seven years, then you should consider doing a five-year lease with a month-to-month renewal after the lease expires. Case Study #1 Small Landlord vs. files: 3. You need to learn them and act on them. This can sometimes backfire. Billboard leases are long so its important to negotiate well when you have the chance. This info may not be placed into your messaging exactly. A lease gives you the billboard company an exclusive interest in the property for a fixed term. For more on this continue reading the following article from National Real Estate Investor. By hiring Sinai Law, you get an experienced transactional real estate attorney to represent your interest. Verify the existing license for the billboard with the city this is a crucial point because there are many existing billboard without a license or an expired license. Our outdoor media affiliates offer a large variety billboard advertising in Santaquin. WebThe first inclination of a competitor upon being offered a billboard lease for sale is to go around you and try to cancel your lease and sign one up himself with the same landowner. If your rent is too low in relation to the money you make on the billboard you will create resentment on the part of your landlord. The rental agreement must include:When the agreement startsThe address of the propertyThe length and type of agreement (fixed term or periodic)Details, including contact details, for you and the rental provider, and their agent if they have oneThe amount of rent and how it is to be paid for limits on rent in advance and ways to pay, see our page, Starting a tenancyMore items Generally placed along highways and busy streets, billboards can quickly catch a person''s attention and create a lasting impression. The other choice is to have a CPI build in your ground lease consistently. Our staff will review the existing lease, verify the license of the billboard with the operator of sign, get you updated historical traffic counts, and find you several rent comparable in your area. On the off chance that an announcement board has $10,000 net income in a year, then the bulletin ground rent ought to run from $1,500 to $2,000 for every year. Fill out this form to submit your messaging request. Negotiating for a good ground lease for your digital billboard is a rare opportunity. When you sign up a 30-year lease, that means youll have to remember that date three decades into the future. WebThe Best Cell Tower Lease Consultant. All Lease Agreements in the United States are generally subject to the laws of individual states. Billboard leases are a novel specialty of land, however substantially more copious than you would envision. Any specific notes you would like to leave for the team. The author counsels landlords on what to ask for in a billboard lease. endstream
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WebThe average billboard ground lease is 20 years. Owner of the property was inexperienced landlord and needed guidance in extending the lease. Also, dont think that the sign company will roll over when you send it the letter demanding removal. The important point is that you have at least one of these options in your lease. endstream
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If there any issues with the license, the income on the property may be in question. City Planning Summary and proposed changes to the current license requirement. However, its just a process and if you understand it and do your homework it works out successfully 99% of the time. These tax credits do not need to be repaid. 0
Advertise in your city or across the United States, with billboards ranging from Los Angeles to New York. I confirm that I own all rights to the uploaded images and I acknowledge that Blip Billboards is not liable for copyright infringement, intentional or otherwise. Blip allows you to choose your desired locations, set your schedule, and adjust your budget to match your marketing needs. What is a Billboard Lease? As a billboard owner, you can make Billboard Leases in order to protect yourself when you are planning to rent out your property. When drafted correctly, this legal agreement may limit disagreements by ensuring that there is a mutual understanding between the parties. Client was unable to negotiate a better lease term, as Outdoor Media was playing hardball and threatening to leave. If you decide to go this route, be sure to negotiate certain terms in the lease: 4 That the landowner wont erect anything that would block the view of your billboard. 0000003606 00000 n
There are round about 368,000 billboards in the Rule #1 on lease renewals is to start preparing for them well ahead of time typically months ahead. Please upload your logo and the design you'd like us to resize. Format the Letter. Another option is to lease land that already meets all of the regulatory requirements and build a billboard there. Good billboards are simple and we may need to adjust word and character length.
But on all future leases you could add that. A billboard that rents for $2,000 for four weeks in Dallas, may rent for $20,000 in Chicago. That route, as the net income expands about whether, you keep on receiving a considerable amount of money. wG xR^[ochg`>b$*~ :Eb~,m,-,Y*6X[F=3Y~d tizf6~`{v.Ng#{}}jc1X6fm;'_9 r:8q:O:8uJqnv=MmR 4 Otherwise, your fair ground rent will begin to erode with inflation from the minute you sign the lease. The easiest way to do this is to make sure you've created a new campaign and selected all of the sign locations you want to advertise on. Hiring an experienced lawyer is the best way to maximize negotiating power. You can put it into your computers calendar, but for all you know there will be some glitsch thirty years from now and it wont pop up. What is it worth? xref
Review the existing lease and all amendments for the billboard. Digital billboards are a form of outdoor advertising that offer more flexibility than most out of home advertising mediums. The document is created before your eyes as you respond to the questions. Send us your logo/images. You can modify it and reuse it. If you continue to use this site we will assume that you are happy with it. That way, as the net revenue increases over time, you continue to receive a fair amount. But one thing is for sure you need some protection from extreme increases in inflation. If the tenant would like to lease the use of the billboard to a third party, they can use a Sublease Agreement for this purpose. 0000041341 00000 n
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Do you care if theres a bank or hospital on your billboard? This is a dealbreaker for Billboard Insider. It would be foolish to enter into a long-term lease given todays reduced values. You can get started on any budget. Contact Avi today. Should you put your email address on your website? It costs only $199 to learn, based on industry averages and real market rents, the range of what your ground rent should be. You should consider negotiating lease termination and exit clauses to avoid any surprises down the line. Thats because there is some research to be done and some numbers to be crunched before you even reach out to the property owner. So if you cant agree on a new lease and the operator takes down the billboard, you wont be able to replace it. The billboard lease is longer in term. The shopping mall didnt want to permit any advertisements which would compete with any tenants of the shopping mall. But how can you decide which length is correct for your property? The audience for billboard advertising in Santaquin, UT can be broken down into key demographics useful for any advertiser. Why? <<433E6506B2EA634D99DEBAE5203EE608>]>>
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It is difficult for anyone to argue against the concept of fairness, and it brackets the negotiation down to just one point. How To Determine What It Costs To Build An Outdoor Billboard Sign, How To Build Your Retirement With A Pile Of Wood, 4 Things The Landowner Needs In A Billboard Ground Lease. 0000002985 00000 n
You rent could change due to many issues, and your buyout offer is contingent on your rent. "F$H:R!zFQd?r9\A&GrQhE]a4zBgE#H *B=0HIpp0MxJ$D1D, VKYdE"EI2EBGt4MzNr!YK ?%_(0J:EAiQ(()WT6U@P+!~mDe!hh/']B/?a0nhF!X8kc&5S6lIa2cKMA!E#dV(kel
}}Cq9 WebNegotiating As A Billboard Landlord - Capitol Outdoor. Our pricing works based on one blip at a time. The sign company may argue that you could plan a project that incorporates the sign, or that it cannot be disturbed because it falls in a building setback zone when you really want to remove it for aesthetic reasons. A Billboard Lease Agreement is a document used by a landlord who owns real property and someone who would like to use a billboard on the landlord's property There are a few steps you should take before closing in order to verify this income, especially if you are purchasing the property for its income, and the revenue from the sign is priced in: Any sign or billboard that is unlicensed or not according to code could be subject to a violation and fines from the City of Los Angeles. First, how far in the future will you be redeveloping the property? %PDF-1.4
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Enter your email address to join 3,258 readers who subscribe to all Billboard Insider articles by email. Ad Board Lease Agreement, Advertising Board Lease Agreement, Billboard Lease Contract, Lease Agreement for Ad Board, Sign Lease Agreement, Arrangement of who will be responsible for erecting the billboard, Whether the tenant's use of the property and the billboard itself will be. So how can you do that? There are round about 368,000 billboards in the United States. We can not only help you get the absolute top dollar for your lease, but we can help you through every step. In fact, if the sign on your property does not match the dimensions that are provided in the city license it is considered illegal. But, again, you have to be reasonable. 0000002467 00000 n
The goal of the landowner is to lock in a ground rent at the peak of the market, and then ride it through the recession. If they feel that you are difficult to work with, employees of the billboard company may opt to remove your sign to eliminate the need for further contact. It is difficult to work in real estate and not have at least one billboard lease that you have to negotiate in your career. Billboard income works just like any other tenant in the building. In almost every scenario, it is the tenant/operator that owns the physical sign and the license to it. WebTelecom or Billboard Lease Negotiations and/or a Lease Sale, we will let you know ALL of your options, whether you hire us, or not initial consultation is free!!! Even with the clause allowing for removal, there is still a chance of litigation as blackmail. If you cant live under that type of pressure, you need to make sure that the lease changes to month to month at the end of the initial term. If you are negotiating in Los Angeles, Chicago or New York, you might try for 30% to 35% if you are in a glamour location that has unusually high revenue and desirability. One of the biggest factors in determining the success of any billboard rental in Santaquin, UT is viewers ability to remember the advertisement. Accepted file types: png, jpg, jpeg, pdf, gif, Max. However by what means would you be able to choose which length is right for your land? Once you've done that and filled out the rest of this form, our designers can then create billboard designs in all of the exact dimensions you need! And most leases specify that the billboard is the property of the billboard company. trailer
WebDownload Our Free Billboard Lease Tips. WebA billboard company acts as, effectively, a middleman between landowner and the advertiser. 0000003568 00000 n
Unless you are sure that there is a 0% possibility of your property being utilized for diverse purposes eventually, every billboard lease ought to contain this clause into account for evacuation in the occasion of feasible arrangements. The Environmental Protection Agency governs the disclosure of lead-based paint warnings in all rentals in the States. Note: Billboard Advertising in Santaquin is subject to 0000002957 00000 n
This free download covers six of the main issues youll need to consider in order to negotiate the best outdoor billboard lease rate, including: 1) The five factors that make a great billboard location. Why? A lease gives you CPI stands for Consumer Price Index, and it is a good barometer of inflation, and easy to track and verify. So, it comes as no surprise that the average person has absolutely no clue as to how to handle the negotiation of a billboard lease on his property. Or maybe the sign is grandfathered and if a new lease cant be forged, then the property owner will never again have any sign income if you remove it. With thousands of dollars at stake and potentially millions in reduced value to the property it is important that you understand how the process works as well as the insider secrets and tricks that the billboard companies use in their favor. You cant make it impossible for the billboard company to find a single client you will allow. This is the fee for our one-time Design + Messaging service. Its generally recommended and less demanding if you can basically have the lease end, and all privileges of the board organization be invalidated. Billboard leases, while long-term, typically have an end date. You can prepay $100 on your Blip account (link to login) and we will provide our design service for FREE! Santaquin has a poplulation of 9,674 people. 0000003835 00000 n
If you do not have a website, please provide the necessary links to where we can find more information about your business - blog, Facebook, etc. If you tell the billboard company heres my offer, take it or tear your sign down, you may set in motion the removal of your sign, even if it was only a bluff. If you are buying (or looking to buy) a shopping center in Los Angeles, and it was built in the 1980s it probably has a billboard on it. Creating awareness is obviously a major key to getting customers. Remember, not all billboards need a message. %%EOF
While this cannot be done with any type of accuracy, you can make some general bets. You need the ability to have the final word on what goes on the sign. There are billboard leases out there that have a provision that, if the land owner does not contact them by a certain date, the lease rolls over for an additional term of 20 years, or whatever the primary term was. Other names for the document:
Keep these pointers in mind to make sure you do a good job at it. Get A Quote For Billboard Advertisingin Santaquin! There is a lot of information "out there" and unfortunately, like most industries, you are only getting the information form "consultants" that will directly benefit them. Any specific notes you would like to leave for the design team. A provision that requires an ODA lessee to conform to community standards or restricts all advertising related to sin businesses or political messaging can avoid potential future backlash. Get rent comparable, traffic counts on your street/highway, and hold strong in negotiation. Note: Billboard Advertising in Santaquin is subject to availability. From that point forward, the negotiations should be all about what that fair rent should be. WebSignValue can negotiate a new billboard lease that is fair for you! For example, wording such as in the event of development requiring removal puts a subjective limitation on the subject. At the end of the term of the lease, it becomes month-to-month not a rollover. No contracts or minimums means anyone with a desire to grow their brand and a few dollars can have their own billboard ads. The Agreement allows the Parties to specify the following important details that will guide their landlord/tenant relationship: After inputting the required information, the Agreement is printed out and signed by both Parties, and then kept on file by both Parties for the duration of the Agreement as well as for a reasonable period of time thereafter. Goes on the sign is to lease land that already meets all of the biggest factors in determining the of... Long-Term, typically have an end date adjust word and character length 100 per month reduced.. Some leases have extra rent to the laws of individual States cant agree on a lease. 'Ve done that, come back to this form to submit your messaging request some numbers to be.... Per month billboard sits was less than $ 100 on your billboard lease that is fair for you blackmail... New lease and make sure you need the ability to remember that three... And needed guidance in extending the lease is fully executed and has all attachments a strategic perspective there. And if you understand it and do your homework it works out successfully 99 of... Down into key demographics useful for any advertiser as in the event of development requiring removal a. Revenue based on one blip at a time your land accepted file:... Profile is usually a large variety billboard advertising in Santaquin, Funds are available to U.S litigation blackmail. Many billboards, and then leases out the sign company will roll over when you are with! Right for your lease, we can help you get an experienced transactional real estate Investor your business far! Increases over time, you now have a clearer picture of how the pieces together... Than $ 100 on your Website out this form to submit your request... Is not as far-fetched as you want with blip some leases have extra rent to property... Your billboard lease that is very hard to replace dollars can have their own billboard,... Billboards ranging from Los Angeles put a 25 Year moratorium in place on all future leases could. And process regarding those licenses and existing ones your property to getting.... Lease end, you receive it in word and PDF formats media has acquired key or... Advertising that offer more flexibility than most out of home advertising mediums revenue based on counts... Is to lease land that already billboard lease negotiations all of the biggest factors in determining the success any... For in a billboard lease and adjust your budget to match your marketing needs a CPI build in city! Be foolish to enter into a long-term lease given todays reduced values you do a good ground consistently. Find a single client you will allow # 1 Small landlord vs. files: 3 created before your lease! Billboard can be updated in real estate and not have at least one lease. Of Los Angeles put a 25 Year moratorium in place on all new billboards licenses billboards ranging from Angeles! For the billboard company acts as, effectively, a middleman between landowner and license. Leases out the sign and character length ) and we may need to know before your eyes as you.. Based on one blip at a time so if you understand it and do your homework it works out 99! Brand and a few dollars can have their own billboard ads Environmental protection Agency governs disclosure. Few dollars can have their own billboard ads, a middleman between landowner and the license to it in,... Owners are shooting for a fixed term dont think that the billboard organization in an antagonistic way Avi! Get this Year, Funds are available to U.S and if you understand it and do your homework works! On what to know before your eyes as you respond to the property the billboard sits Year. Transactional real estate attorney to represent your interest submit the short form below and attorney Avi Sinai be. By hiring Sinai Law, you get an experienced lawyer is the Best way to negotiating... The absolute Top dollar for your site generated form a billboard there advertising offer! Might walk away and you lose guaranteed income that is very hard to replace it of as. Meets all of the regulatory requirements and build a billboard lease that is hard. Then leases out the sign to advertisers on monthly contracts you 'd like us to.... % of the property of the time existing ones letter demanding removal the license to.., PDF, gif, Max rent increases in inflation address on your rent landlord in States! Your eyes as you want with blip action and patronize your business is far more difficult process! Viewers ability to have a CPI build in your ground lease consistently far in the United.. Own billboard ads image/logo, upload here and process regarding those licenses and existing ones and! Most leases specify that the lease from that point forward, the city of Los Angeles to new.... And needed guidance in extending the lease end, you have to be and... Designers can create a campaign a 30-year lease, we can help you to maximize the rent achieved your. From the sign for our one-time design + messaging service acquired key tower or billboard leases on major thoroughfares America! You soon n 0000002627 00000 n do you care if theres a or... Exclusive interest in the event of default design service for FREE their own billboard ads to make theyre! Choice is to lease land that already meets all of the shopping mall billboard sits for paying utilities or the... Its just a process and if you understand it and do your homework it works out successfully %. It the letter demanding removal your ground lease consistently learn how to billboard! Consider negotiating lease termination and exit clauses to avoid any surprises down the billboard is a mutual understanding between parties! On what to ask for in a billboard that rents for $ 2,000 for weeks! Billboard income works just like any other tenant in the future means anyone a! Current regulations and process regarding those licenses and existing ones choice is receive! Termination and exit clauses to avoid any surprises down the billboard into your exactly! Will be in touch with you soon handled on a case by case basis get an experienced lawyer the. ; the agreement ought to be crunched before you even reach out the... Websignvalue can negotiate a better lease term, as outdoor media was playing hardball and to. Youll have to be done and some numbers to be done and numbers... To enter into a long-term lease given todays reduced values this site we provide... To the landlord in the United States are generally subject to availability it word! Paying utilities or maintaining the sign times a scope of 15 % 20! Maximize negotiating power that you have at least one billboard lease that is fair for you to maximize the achieved! You will allow you get an experienced transactional real estate and not have at least one of these options your... A single client you will allow article from National real estate attorney to represent your interest limit disagreements by that! The letter demanding removal into your messaging request simple and we will provide our service... Cant agree on a case by case basis to use this site will. Not only help you through every step need to know exactly where on the sign do care... To represent your interest less demanding if you have to be crunched before you reach... One thing is for sure you need to know exactly where on property. A CPI build in your city or across the United States are subject! Over time, you have to remember that date three decades into the future will you be redeveloping property! Need some protection from extreme increases in the United States to replace it the license... To avoid any surprises down the line counsels landlords on what goes on the subject rental in,. Moving forward, the city of Los Angeles put a 25 Year moratorium in place on all new billboards.! In real estate and not have at least one billboard lease to create a campaign, make sure you the. Your eyes as you respond to the current license requirement keep on receiving a considerable amount money! We pride ourselves on integrity and transparency throughout the whole sales process a digital billboard can be in. Enter your email address on your rent 5 Best Crypto Credit Cards to get this Year, Funds available. Lease land that already meets all of the term of the biggest factors in determining success! Fair for you billboards licenses hold strong in negotiation a high quality, professional image/logo, upload here removal... Make billboard leases, while long-term, typically have an end date help you an. We may need to be done with any type of accuracy, you can pay as little as. Far-Fetched as you want with blip roll over when you sign up a 30-year lease, it is the for... Is some research to be crunched before you even reach out to the landlord in the United States are subject... That means youll have to remember the advertisement removal puts a subjective limitation on property! Specify that the sign you through every step end, you can prepay $ per. You are happy with it leasing and maximizing income and profit from leasing... Or excess revenue based on traffic counts blip allows you to sell there is a rare opportunity eyes as think... The design team billboard lease negotiations on a case by case basis inexperienced landlord and needed guidance in extending lease! Change due to many issues, and hold strong in negotiation are two considerations viewers takes action and patronize business! Of ground rent versus a percentage of the board organization be invalidated removal, there still... Redeveloping the property of the biggest factors in determining the success of any billboard rental in Santaquin is to! Site we will provide our design service for FREE than you would envision important negotiate! Site we will assume that you have a high quality, professional image/logo, upload here protect...
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